VotePulse Platform

The campaign operating system, module by module

VotePulse runs a Kenyan campaign from one system: a portal for campaign managers, the GroundForce field app for agents and volunteers, and a candidate app. Every module works down to the ward.

Updated By the VotePulse team

VotePulse Campaign Command Center with a Kenya campaign heatmap, AI insights, volunteer activity and messaging overview
The Campaign Command Center in the VotePulse portal, shown with sample data.
Portal

Campaign Command Center

The home screen for campaign managers: one view of readiness, field activity, messaging and money.

Runs in: Campaign Manager Portal

  • AI daily brief

    Priorities for the day drawn from field reports and campaign data.

  • Campaign health

    Readiness score and trends across your wards.

  • Live field map

    Where agents and volunteers are working, ward by ward.

  • Calendar and timeline

    Team schedule, events and the campaign timeline in one place.

Portal

Voter and supporter CRM

Contacts, supporters and volunteers organised by county, constituency and ward.

Runs in: Campaign Manager Portal

  • Import

    CSV import and manual entry, with duplicates matched by phone number.

  • Consent records

    Opt-in status is stored per contact; marketing messages only go to opted-in contacts.

  • Ward-level segments

    Filter and target contacts down to a single ward.

GroundForce PWA

Field operations with GroundForce

The field app for agents and volunteers. Installs from the browser on any Android or iPhone — no app store. Reports queue offline and sync when the phone reconnects.

Runs in: GroundForce (votepulse.co.ke/field)

  • Works offline

    Reports, photos and signatures are captured without signal and sync later.

  • GPS-verified reports

    Every visit and report is tagged to a location.

  • Photo evidence

    Visual proof attached to field reports.

  • Field forms

    Campaign-built forms, including GPS forms, pushed to agents.

  • Party colours

    Your campaign branding on every agent’s screen.

Portal

Communications

SMS, WhatsApp, voice and social publishing from one team, with approvals and an audit trail.

Runs in: Campaign Manager Portal

  • Bulk SMS

    Ward-segmented broadcasts through Africa’s Talking, with sent/failed tracking and CAK rules enforced.

  • WhatsApp Business API

    Template and direct messages to opted-in supporters.

  • Voice broadcast

    Pre-recorded voice messages through Africa’s Talking.

  • Social publishing

    Facebook and Instagram posts published from the portal after approval.

  • AI writer

    Drafts messages in English or Swahili for your team to edit and approve.

Portal

AI Strategist and AI Studio

AI that works from your campaign’s own verified data. Decisions stay with your team.

Runs in: Campaign Manager Portal

  • AI Strategist

    Briefings, speech drafts, messaging drafts and ward recommendations.

  • Campaign DNA

    Feed in candidate, party, manifesto and battleground data; AI builds your themes, talking points, forms and a field coach that answers volunteers only from your manifesto.

  • English and Swahili

    Drafts in both languages.

Portal

Campaign intelligence

Planning tools built on past election results and your live campaign data.

Runs in: Campaign Manager Portal

  • County intelligence

    2022 election history by county alongside live ward-level readiness.

  • Opponent intelligence

    Track named opponents — rallies, promises, controversies, endorsements, fundraising — with sources, and compare them head-to-head with your campaign.

  • Relationship graph

    Your real team structure from candidate to coordinators, volunteers and linked donors, with wards that have volunteers but no coordinator flagged.

  • Election risk center

    Polling-station reporting risk from real signals — agent coverage and reported incidents. It is not a violence prediction.

  • Electoral simulator

    A planning tool, not a poll: projections from a documented formula applied to your campaign data, with sliders to test scenarios.

Portal + GroundForce

Election day, polling agents and results

From polling-agent check-in to an internal tally board built from polling-station result forms.

Runs in: Campaign Manager Portal and GroundForce

  • Polling agent operations

    Agent check-in, station assignment and incident reporting from the field. See the polling agent guide for the legal framework.

  • Results submission

    Agents submit polling-station results with evidence from their phones.

  • Result-form review

    Photos of polling-station declaration forms (Form 34A for the presidential race) are read and reviewed before they reach your internal tally.

  • Results room

    Internal campaign tally board by county, constituency, ward and polling station. Official results are declared only by the IEBC.

  • War room

    Battleground maps for your race on real county boundaries.

Portal

Finance, donations and logistics

Budgets, approvals and fundraising alongside the rest of the campaign.

Runs in: Campaign Manager Portal

  • Finance hub

    Budgets, spending requests and approvals.

  • M-PESA donations

    Donations received by M-PESA tracked alongside the budget.

  • Vendor marketplace

    Register vendors and their pricing, then send priced requests to Finance.

  • Logistics

    Merchandise requests from ward coordinators through county approval, warehouse dispatch and GPS-confirmed delivery; purchase orders sync with Finance.

Portal

Parties, branding and public engagement

Tools for party headquarters and for candidates who want to engage voters on the record.

Runs in: Campaign Manager Portal

  • Party HQ

    Party profile, leadership contacts and candidate management across races.

  • Branding studio

    Theme colours, logos and motto flow to GroundForce instantly.

  • Town Hall

    Citizens ask questions on Pulse and you answer publicly, on the record.

Portal

Training centre

Onboarding videos, user manuals and an interactive guided tour for every role.

Runs in: Campaign Manager Portal

  • Role-based training

    Chapters for HQ staff, supervisors and field volunteers.

  • Guided tour

    An interactive walkthrough of the portal.

Where to go next