AI Strategist: campaign AI that works from your own data
The AI Strategist reads your campaign’s own records — field reports, supporters, events, your manifesto — and turns them into briefings, drafts and recommendations. It works for your team; it does not replace their judgement.
Runs in: Campaign Manager Portal · See it alongside every module →
Where AI actually helps a campaign
General-purpose chatbots know nothing about your ward, your manifesto or what your agents reported yesterday, so their advice is generic at best and wrong at worst. Campaign AI is only useful when it works from the campaign’s own verified information.
The best use of AI in a campaign is saving the team’s time: summarising a day of field reports, drafting the first version of a speech or a Swahili SMS, and pointing at the wards that went quiet. People still decide.
What AI Strategist does
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Daily briefing
A short brief each morning built from the campaign’s own field reports and activity.
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Speech and message drafts
First drafts of speeches, SMS and social posts for your team to edit and approve.
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English and Swahili
Drafts in both languages.
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Ward recommendations
Suggestions on where to focus, based on coverage and activity your team recorded.
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Campaign DNA
Enter the candidate, party, manifesto and battleground details once; the AI builds themes, talking points and field forms from them.
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Field coach
A coach in GroundForce that answers volunteers’ questions only from your manifesto and campaign material.
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Send or queue
Anything the AI drafts can be sent, queued for approval or deleted.
How it works
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Build your Campaign DNA
Enter the candidate profile, party, manifesto and target areas.
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Generate assets
The AI proposes themes, talking points and forms for your team to review.
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Use it daily
Read the morning brief and ask for drafts as the campaign needs them.
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Approve before anything goes out
Every draft passes through a person before it reaches a voter.
What it does not do
We would rather you know the limits before you buy than discover them in the middle of a campaign.
- It is not a poll and does not predict how anyone will vote.
- It does not send anything on its own. Every message needs approval.
- It answers volunteers only from your campaign material, so it will say it does not know rather than invent a policy.
Who uses it
- Candidates
- Speech drafts and a daily picture of the campaign.
- Communications teams
- Faster first drafts in two languages.
- Field volunteers
- Answers about the manifesto when HQ is not reachable.
Software, or software with our team
AI Strategist is included in VotePulse plans, priced by the office you are contesting — see plans and prices. If you would rather have our team set it up and run it with you, our campaign technology consultancy is quoted separately.
Frequently asked questions
What data does the AI Strategist use?
Your campaign’s own records in VotePulse — field reports, supporters, events and the Campaign DNA you entered. It does not guess at data it does not have.
Can it write in Swahili?
Yes. It drafts in English and Swahili. Your team should always review drafts before sending.
Will the AI make decisions for the campaign?
No. It briefs, drafts and recommends. Nothing is sent or changed without a person approving it.
Related modules and guides
- Communications →Ward-targeted bulk SMS, WhatsApp Business messages, voice broadcasts and Facebook and Instagram posts, with approvals and CAK rules enforced.
- Command Center →One screen for the campaign manager: AI daily brief, readiness score, live field map, calendar, finance and alerts, down to every ward in your race.
- Opponent intelligence →Track named opponents’ rallies, promises, controversies, endorsements and fundraising with sources, and compare them head-to-head with your campaign.
- County intelligence →Plan with 2022 county results, IEBC polling-station data and your live ward-level readiness — plus a transparent what-if simulator that is not a poll.
- What is campaign management software? →Where AI fits in a campaign system.
- Governor campaigns →Executive briefings for a county campaign.
VotePulse is an independent campaign technology and consultancy platform. It is not the IEBC and does not declare official election results.